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Silver Legacy Turns Emerald to Sapphire

When the Silver Legacy Resort Casino in downtown Reno first turned its familiar green-lit façade to blue, the hotel was responding to a call for downtown properties to show support for the successful 2010 football season of the University of Nevada Reno Wolf Pack team. The color switch was such a hit that the resort decided the blue lights will stay.

“We received a mountain of positive feedback on the color change, not just from (University of) Nevada athletics supporters but from the community and our guests in general,” Gary Carano, Silver Legacy general manager, said. “The blue is a beautiful color and matches the glamorous new features inside Silver Legacy,” Carano said. “Ultimately, it all adds up to us helping each of our guests feel like a rock star while they're with us.”

The Silver Legacy has overhauled nearly 1,700 guest rooms and suites in the final phase of a $15 million dollar renovation project completed in mid December. Each room now features a sophisticated new look and feel to enhance guests' comfort, including modern furniture, sleek plush carpeting, fine-linen bedding with triple sheeting and damask throws, new 32-inch and 37-inch LCD televisions and ergonomically designed desks.

The hotel decided to keep the outdoor lights blue shortly after the Nevada Football Team defeated Boston College in the Kraft Fight Hunger Bowl Jan. 9. The azure hue also represents Nevada's state colors, blue and silver.

For more information, visit www.silverlegacy.com or download Silver Legacy's free iPhone and Android Applications to take virtual tours, view nightlife schedules or book a stay. Further details can be found on Facebook, Twitter and YouTube or by calling 775-329-4777.

  • Posted by Chris Chrystal on January 19th, 2011