Director’s Letter
Hello all. We’ve changed the format of this newsletter a little bit and I’m thrilled to have an opportunity to provide a brief overview of some the programs the Nevada Commission on Tourism is undertaking. We’re springing into action this season with several new initiatives and opportunities for our partners to build business and generate interest within current and new audience segments.
Marketing Department
The second quarter of 2012 saw the launch of our winter campaign, which built on the success of last year’s innovative campaign. The primary objective of the campaign is to bring visitors to Nevada by showcasing the winter recreational opportunities available in our state.
Sales Department
The Sales and Industry Partners staff entered the new calendar year staying on course with continued consumer outreach to promote our great state. Travel to Nevada to attend special interest events and to experience the many attractions, parks, and museums in the state has been the focal point at recent consumer-based travel shows and niche market events and festivals.
Public Relations Department
The Public Relations Department continues to work with media to promote travel to Nevada. With the consolidation last fall of NCOT into the newly created Department of Tourism and Cultural Affairs, the department also handles media relations for the Department of Museums and History, the Nevada Arts Council and the Nevada Indian Commission.
Nevada Magazine
Many people are unaware that, in addition to Nevada Magazine, we also publish Las Vegas Events & Shows and Nevada Events & Shows. We began producing these publications in July/August 2011 to offer a more targeted piece to people who are traveling around Nevada.