Industry Partners Newsletter - Newsletter

Director’s Letter

Happy Summer to you all.  The Nevada Commission on Tourism isn’t just enjoying the special events, playing golf on the spectacular courses, hiking in our breathtaking mountains or even taking a dip in our lovely lakes... although it’s tempting to put work aside and Discover Nevada’s tremendous summer offerings!

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Marketing Department

NCOT’s $2.8 million spring/summer campaign launched in April in eight DMAs. In addition to traditional television advertising in Los Angeles, San Francisco and Phoenix, we received added value from our television partners in the form of online contests, travel interviews/segments, and vignettes featuring Nevada as a premier travel destination.

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Sales Department

The Sales and Industry Partners staff continues to sell Nevada to consumers and industry professionals through participation in trade and travel shows, sales missions, and FAMs; and work with our industry partners to promote rural Nevada through the territories, Rural Roundup and the grant programs.

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Public Relations Department

NCOT’s “Discover Your Nevada” campaign was a huge success, and the Public Relations Department had great fun working with Nevada media to promote the campaign and “Nevada Treasures” contest. Nevada is full of interesting attractions, all worthy treasures in their own right, so thank goodness Nevadans rallied behind their favorite treasures and decided the winners!

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Nevada Magazine

In today’s publishing landscape, in which print is just one of several ways to reach readers and Nevada enthusiasts, Nevada Magazine has grown its social media presence consistently and effectively since it established a Facebook page in early 2009.

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