Industry Partners Newsletter - Public Relations

Public Relations Department

NCOT’s “Discover Your Nevada” campaign was a huge success, and the Public Relations Department had great fun working with Nevada media to promote the campaign and “Nevada Treasures” contest. Nevada is full of interesting attractions, all worthy treasures in their own right, so thank goodness Nevadans rallied behind their favorite treasures and decided the winners! Nevada media jumped on board, too, and highlighted some of the nominated treasures. Our goal for media coverage going into the campaign was to get coverage in every corner of the state, and we did just that. Through 53 articles – and counting – the campaign has been seen more than 7,445,000 times and has earned $280,925 in PR value.

Some articles can be found here:
http://www.lvrj.com/news/online-poll-valley-of-fire-top-natural-treasure-in-southern-nevada-150513245.html
http://www.foxnews.com/travel/2012/05/08/6-winners-announced-in-nevada-tourism-campaign/

The campaign isn’t over yet, though. The governor wholeheartedly backed the campaign and even committed to discovering a bit of Nevada for himself. He and his family took a road trip in April and explored Rhyolite, Tonopah, Beatty, Belmont and Manhattan. On May 22, he and the lieutenant governor traveled to Pyramid Lake to see the impressive fish hatchery at Sutcliffe and to present a plaque to the Pyramid Lake Paiute Tribe for winning the “Nevada Treasure” contest in Indian Territory. The governor will also visit Valley of Fire State Park on another “Discover Your Nevada” trip and will tour Fort Churchill and other points due east.

The governor isn’t the only one touring Nevada. The PR department has hosted several travel writers, both individually and in groups, on tours throughout the state. A big thank-you to the Mizpah Hotel and the Bristlecone Convention Center for making UK writer Rob Clymo feel at home in Tonopah and Ely. Clymo is a photojournalist who will be producing a 10-page photo spread on Nevada in Digital Photo Enthusiast magazine. The Sanders Family Winery showed German travel writer Clemens Hoffman what good Nevada wine is all about when he visited in May, and fellow German Holger Jacobs from America Journal magazine was treated to a tour of Nevada with the gracious help of: Bootleg Canyon Flightlinez, All Mountain Clyclery, Nevada State Parks, Lost City Museum, Great Basin National Park, Nevada Northern Railway, the City of Fallon, and Zephyr Cove. RV writer Bobbi Hasselbring, working on a 6-page story on Nevada for Motorhome Magazine, toured Nevada in May with the help of Desert Rose RV Park in Fernley, Nevada State Parks, Joy Land RV Park in Tonopah, Topaz Lodge & RV Park at Topaz Lake, and the B Street House in Virginia City.

Also in May, the PR department hosted five travel writers from Mexico City, representing some of the largest newspapers and magazines in Mexico. The group rafted and rock-climbed in Reno, kayaked at Lake Tahoe, soared over Minden, discovered the Wild West in Virginia City, learned about Nevada history at the Capitol and State Museum. A big thank-you to the Grand Sierra Resort, the Peppermill Resort Spa Casino, Tahoe Adventure Company, Edgewood Tahoe, Soaring NV, the Cobb Mansion and Edith Palmer’s Country Inn, the Virginia City Convention and Tourism Authority, Wild Sierra Adventures, CommRow, and the Nevada State Museum.

Lastly, the PR department monitors the tourism industry and watches for potential threats to tourism, such as government-conference blacklists, and has decided to form an advisory committee to help address these threats when they develop. We are looking for some interested and experienced volunteers to sit on this committee and advise the PR department on public affairs issues. If crisis communications or public affairs is your forte and you’re interested in being part of this committee, please contact Bethany Drysdale.