CARSON CITY, Nev. — For the first time in Las Vegas, the 2013 Governor’s Conference on Tourism includes a robust business-building opportunity for Nevada tourism entities. The Nevada Marketplace will bring 41 domestic and international buyers for one-one-one meetings with conference attendees. The buyers represent travel agencies, tour operators, airlines and wholesalers from key international markets including China, South Korea and Japan.
The conference sessions will feature Gov. Brian Sandoval’s annual address to the tourism industry and Lt. Gov. Brian Krolicki’s overview of key sales and marketing programs of the Nevada Commission on Tourism.
“The informational and networking opportunities at the Governor’s Conference are instrumental in keeping our travel industry competitive,” Krolicki said. “Tourism is the state’s primary industry, generating $58 billion in spending in 2012; we want to safeguard this industry and to help it continue its upward trajectory.”
Attendees will also hear from a stellar lineup of internationally renowned speakers, including noted author and consumer insights expert James A. Taylor; brand and destination marketing guru Duane Knapp; generational marketing pioneer Chuck Underwood; and global tourism safety consultant Peter Tarlow.
For the second year, the conference will provide attendees with the latest in technology trends during its Technology Forum. Google, Brand USA website developer Digitaria and tourism technology innovator Susan Sweeney highlight the sessions.
The conference offers general sessions and several concurrent sessions from which delegates can choose. The general sessions are as follows:
Concurrent breakout sessions include:
“By focusing on the most relevant topics in tourism today, we hope to provide Nevada’s tourism professionals with the tools they need to develop innovative marketing platforms,” Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs, said.
Registration is still open for the conference, which will be held Dec. 3-5 at the Red Rock Casino & Spa in Las Vegas.
Registration for the Governor’s Conference on Tourism is available at governorsconference.org.