CARSON CITY, Nev. - Gov. Jim Gibbons and Lt. Gov. Brian K. Krolicki announced today that the Nevada Commission on Tourism (NCOT) will resume the popular Governor’s Conference on Tourism after a two-year hiatus in response to enthusiastic pleas from the tourism industry.
“It was a difficult decision to put the conference on hold, but the economy and strained budgets required NCOT to do so,” Krolicki, NCOT chair, said. “The conference has become a staple of learning and networking for Nevada’s tourism industry, and it’s with great pleasure we can resume this valuable program.”
“As we move toward fiscal recovery we must support the needs of Nevada’s tourism industry, a staple of our state’s economic base,” Gibbons said. “In response to the state’s financial situation, we have scaled back the costs of the Governor’s Conference but plan to offer a full spectrum of content.”
The conference will take place at the Peppermill Resort Casino in Reno, and the schedule will be condensed into two days, Dec. 7 and 8. It will focus heavily on analyzing current travel trends in order to understand economically induced changes to who is traveling, how they’re traveling and how to reach them. The registration fee also will be significantly reduced from previous years to reflect the shorter yet high-caliber schedule.
“Professional development is one of those things that often gets cut in tough times, but it’s still so essential to the health of our industry,” NCOT Director Dann Lewis said. “We wanted to offer a concentrated program that won’t take individuals away from their desks too long or cause a financial hardship but gives them useful tools to take back to work and apply.”
The 2010 Governor’s Conference on Tourism is partnering with the University of Nevada, Reno (UNR), which is holding a conference Dec. 8-10 on social media marketing. The Reynold’s School of Journalism, College of Business and Extended Studies program, are hosting the SM@RT conference, Social Media at Reno-Tahoe, and will help develop and promote the Governor’s Conference on Tourism.