CARSON CITY, Nev. — The Nevada Commission on Tourism (NCOT) will bring a group of travel journalists from Germany on a four-day adventure tour starting Monday to promote Reno, Lake Tahoe and Virginia City in the growing European market, Lt. Gov. Brian K. Krolicki announced today.
The six writers for German newspapers and magazines will ride Truckee River whitewater on kayaks, watch and interview cowboys at the Reno Rodeo, be pampered at a luxury spa, step back in time in Virginia City, feel the adrenaline rush of the Heavenly Flyer Ziprider, sightsee from the Gondola, hit the national forest trail on horseback, sail Lake Tahoe aboard the Tahoe Queen, enjoy sunset on the beach at Incline Village and shop at the new Legends at Sparks Marina entertainment center.
“Germany is one of Nevada’s top five overseas tourism markets, and we want to attract greater numbers of Germans to the Reno-Tahoe area,” Krolicki, NCOT chair, said. “Our goal for this familiarization tour is to inspire travel stories that will influence more Germans and other Europeans to visit Nevada.”
Tourism partners contributing to the tour by hosting lodging, meals and activities include the Atlantis Resort Spa Casino, Virginia City Convention and Tourism Authority, Hyatt Regency Lake Tahoe Resort, Harrah’s Lake Tahoe Hotel Casino, Reno Rodeo, Heavenly Mountain Resort,Aramark’s Lake Tahoe Cruises and Zephyr Cove Stables.
A representative of NCOT’s promotional office in Germany will accompany the tour, and two NCOT media relations staff members will serve as guides. The tour will conclude Friday afternoon (June 26).
“Germany is a growing market for Nevada and we need to seize this opportunity to make the most of its potential,” NCOT Director Dann Lewis said. “Nevada will benefit from this tour in the European market because NCOT’s representative office in Germany promotes our attractions across the continent, not solely in Germany.”
New statistics from the Las Vegas Convention and Visitors Authority show Germany has jumped from fourth to third in overseas visits to Las Vegas, increasing 25.4 percent from 114,000 in 2007 to 143,000 last year. For all international markets, including overseas and North America, Germany is surpassed by top-ranking Canada with 1.5 million visitors to Nevada, the United Kingdom with 397,000; Mexico with 366,000, and Australia with 161,000. Las Vegas attracted more than 2 million overseas visitors last year and nearly 4 million from all international markets.
Overseas numbers are considered conservative because many international travelers arrive in Nevada on domestic flights from other U.S. cities and are not counted. Las Vegas is the only Nevada entity able to compile international arrival statistics, using research from the U.S. Commerce Department’s Office of Travel & Tourism Industries and in-flight surveys of international visitors to the United States.
The travel writers are Benedict Martinac, a freelancer for German women’s magazines; Anke Myrrhefor the Berlin-area Tagesspiegel newspaper; Lena Bopp for FAS, the Sunday edition of the national daily Frankfurter Allgemeine Zeitung newspaper; Christiane Falk for The Badisches Tagblatt southwestern daily newspaper; Arne Bensiek for The Badische Zeitung regional newspapers in southern Germany and parts of Switzerland; and Christina Wendt for Markische Oderzeitung eastern daily newspaper. The combined newspaper circulation is almost 849,000.
NCOT was able to arrange the tour, its first for German media since obtaining the services of AVIAREPS and News-Plus Communications in Germany last fall.