RENO – Nevada’s annual Governor’s Conference on Tourism celebrates its 25th anniversary Dec. 8-9 with a spectacular lineup of speakers at the newly renovated and expanded Peppermill Resort Casino, Lt. Gov. Brian K. Krolicki announced today. A special presentation will be made to Nevada’s 25th governor, Sen. Richard Bryan, who was instrumental in starting the Nevada Commission on Tourism.

Each year the Nevada Commission on Tourism strives to address the top issues and trends in travel and tourism as well as offer useful tools and resources that travel professionals can implement in their own workplaces.

“Tourism is the No. 1 economic engine in Nevada, and just about every resident is affected by the ups and downs of the industry,” Krolicki, commission chair, said. “This conference brings together some of the brightest minds in tourism and helps travel and hospitality professionals improve the industry as a whole.”

A favorite feature returning this year is a series of panels of tourism experts. One panel will discuss the legislative issues affecting tourism. Another panel of Nevada visitors bureau CEOs will discuss how to increase tourism through destination marketing; and a panel of hotel-casino CEOs will address their views on the future of travel in Nevada. A final panel, including the CEO of the Reno-Tahoe International Airport, will discuss the state of the airline industry.

“Expert panels are a great way to bring more than one perspective to these very pressing issues,” Krolicki said. “They allow conference attendees to ask questions and get a more well-rounded view of things such as how tax revenues are dispersed, how higher airfares will impact travel and how to develop regional partnerships that will benefit an entire destination.”

The conference will conclude with a tribute to Sen. Richard Bryan, Nevada governor from 1983 through 1988, who spearheaded the effort to establish the Nevada Commission on Tourism.

For a complete listing of the keynote addresses and workshop sessions, visit For more information about Nevada tourism, visit