CARSON CITY, Nev. – After several rounds of voting and months of friendly competition, six unique locations in Nevada have been identified as Nevada’s Treasures, Lt. Gov. Brian Krolicki announced today.
“The ‘Discover Your Nevada’ campaign has been incredibly well received, and the Nevadans who have visited the TravelNevada.com website have served to unleash a renewed interest in the wonderful tourism opportunities available throughout Nevada - ranging from the well-established venues to some of our state’s truly unknown treasures,” Krolicki, chair of the Nevada Commission on Tourism (NCOT), said. “The governor and I are delighted to participate in this marvelous campaign, and are gearing up to hit the road shortly to revisit some of our favorite places as well as to ‘discover’ treasures that have somehow eluded us during our many years of traveling this great state.”
The “Nevada Treasures” competition was part of NCOT’s Discover Your Nevada campaign, a three-month endeavor to encourage in-state travel and to educate Nevadans about some lesser-known corners of their state.
The nomination period kicked off on March 1, and NCOT received 587 nominations in the state’s six tourism territories: Reno-Tahoe, Cowboy Country, Pony Express, Nevada Silver Trails, Las Vegas and Indian Territory. Several rounds of voting narrowed the competition until the final two in each category were announced April 30.
“It was so interesting to see the variety of nominations, from natural wonders like Cathedral Gorge State Park to world-famous sights like the Las Vegas Strip,” Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs,” said. “Even more interesting and thrilling was to see the local residents and business owners reach out to their communities to rally support. The volley of marketing on the local level grew with each round of voting and residents jumped on board to support their favorite venue.”
The final round of voting closed at 5 p.m., May 4, and the winning treasures are:
The Nevada Commission on Tourism (NCOT) is part of the Nevada Department of Tourism and Cultural Affairs. NCOT promotes and markets Nevada as a tourism destination through its marketing and advertising programs and by coordinating partnerships between public and private entities in tourism-promoting activities. NCOT administers a grant program for local entities to promote tourism and publishes Nevada Magazine.