CARSON CITY, Nev. — Elko will play host to tourism industry leaders from communities throughout the state for the Nevada Commission on Tourism’s 18th annual Rural Roundup conference, April 2-4, Lt. Gov. Brian K. Krolicki announced today.

    “Rural Roundup provides our rural tourism partners with an opportunity to explore new ways to tell the story that Nevada is a fascinating place to visit beyond the city lights,” Krolicki, commission chair, said. “Technology is changing fast and constantly offering new ways to promote tourism. The conference will enable participants to take advantage of up-to-the-minute techniques that help draw more visitors to experience Nevada’s varied attractions, activities and events.”

Elko, described as “the last real cowboy town in America,” is home to the National Cowboy Poetry Gathering, the National Basque Festival and many other popular events. The city, 288 miles northeast of Reno on Interstate 80, overlooks the majestic Ruby Mountains and is a center for outdoor adventure activities, including off-road vehicle riding, helicopter skiing, ice fishing and hunting.

“One of our most critical missions is to work with our partners to build tourism in rural Nevada,” state tourism Director Tim Maland said. “Rural Roundup is devoted to this goal. It offers a stimulating lineup of speakers to help our industry keep up with trends and a valuable chance to network with colleagues from all over the state to share ideas and information.”

The conference begins April 2 at the Elko Convention Center with registration and a walking tour of Elko starting at the Western Folklife Center, a focal point for ranching and cowboy culture. A welcome reception for delegates at the Northeastern Nevada Museum will conclude the first day’s activities.

On April 3, delegates will attend the general session “You’ve Got a Web site, Now What?” followed by concurrent sessions on “Getting Free Press,” “Research for Rural Nevada,” “Sprucing Up Your Web site” and “Connecting with Your Customer.” Delegates will break for lunch and a game of Nevada Jeopardy before afternoon concurrent sessions on “ and You,” “Turning Your Familiarization Trip into Business,” “How to Tell Your Story” and “Heritage Tourism: Product Development and Marketing.” Concurrent sessions are held twice, allowing each delegate to attend up to four.

The day’s final learning program will be a session on “Welcoming the International Visitor,” after which delegates will attend a Nevada wine tasting, dinner and presentation of VolunTourism awards that recognize outstanding contributions of rural tourism volunteers. The conference will conclude April 4 with a breakfast session on “Working with State Agencies” that will focus on the Department of Transportation, Nevada Division of State Parks, Nevada Department of Cultural Affairs, Nevada Commission on Economic Development, Nevada Commission on Tourism and the lieutenant governor’s office.

To register or for more information, visit and click on the Rural Roundup icon on the home page, or call 1-800-237-0774, menu option 2 or 775-687-4322.