CARSON CITY, Nev. — The Nevada Commission on Tourism (NCOT) has awarded 111 grants worth more than $662,000 to help rural communities promote attractions that draw visitors and generate revenue for local economies, Lt. Gov. Brian K. Krolicki announced today.
“NCOT’s rural grants program has endured decades of economic ups and downs, so it is with great pleasure that we can continue to award them to the communities that bring visitors to Nevada,” Krolicki, NCOT chair, said. “The grants help communities promote their fine attractions through online marketing, advertising, public relations and printing of brochures and maps.”
NCOT awards grants twice a year to public entities such as visitors authorities, cities and chambers of commerce, and each grant must be matched in value with local funds or labor. Grant recipients in fiscal year 2009 reported an economic impact of $844 million and more than 1.3 million room nights generated for rural Nevada.
Examples of grants include:
“The grant applications go through a rigorous review process to be sure every dollar is spent in the most efficient and beneficial way to fulfill NCOT’s mission to generate revenue for the state through travel,” NCOT Director Dann Lewis said. “Every grant recipient – every special event, brochure, ad and billboard – is a vital piece of the big picture to attract more visitors to Nevada.”
Rural grants are awarded twice a year, and requests for grants are meticulously reviewed by NCOT staff and an advisory board before being approved by the commission. This round of grants was approved at the June 2 commission meeting. For more information on NCOT and the grant program, visit www.TravelNevada.biz .