CARSON CITY, Nev. — Nevada’s statewide rural tourism industry will gather in Mesquite April 6-8 for the 21st Annual Rural Roundup conference to learn the latest trends in developing new markets and attracting more visitors from places far and near, including Las Vegas.
“Our industry partners who promote tourism in rural communities across Nevada can count on Rural Roundup to provide new information tailored specifically for them,” Lt. Gov. Brian Krolicki, chair of the Nevada Commission on Tourism (NCOT), said. “This is the only tourism conference specifically for rural Nevada that zeroes in on innovative techniques for opening new markets and booking more business.”
NCOT produces the conference, which will be at the CasaBlanca Resort-Casino-Golf-Spa. Registration day, April 6, includes an optional golf tournament in which visiting travel writers from the United Kingdom will participate, a walking tour of Mesquite and a welcome reception and barbecue at the Mesquite Sports Complex.
Larry Friedman, NCOT’s interim director, said this year’s conference includes tips from three tourism industry partners who successfully tapped into the massive Las Vegas market to attract visitors to their communities.
“Many thousands of Las Vegas residents are missing exciting, intriguing experiences they could enjoy close to home instead of traveling out of state when they crave a fun getaway,” Friedman said. “Rural Nevada offers a plentiful variety of attractions and great dollar value. Exploring historic mining towns, skiing at Lake Tahoe, visiting beautiful state parks and enjoying the cherished National Cowboy Poetry Gathering music festival in Elko are examples of near-home memory-making things to do.”
Educational sessions April 7 feature provocative speakers on “how to” topics such as dos and don’ts for putting on special events, reaching out to the lucrative gay market, connecting with international travelers, maximizing social media communication and much more.
Krolicki will present the annual VolunTourism Awards to rural tourism volunteers who have contributed outstanding tourism promotion efforts the past year. The student winner of this year's $1,000 June Stannard Memorial Scholarship to pursue a tourism career also will be announced. The conference ends April 8 after a breakfast roundtable discussion of NCOT’s new activities and an optional Valley of Fire State Park tour.