CARSON CITY, Nev. — How to design an effective Web site and create a logo that will attract attention to a business and organization are on the agenda at the 2008 Rural Roundup conference in Elko April 2-4, Director Tim Maland of the Nevada Commission on Tourism said today.

The annual tourism conference delivers a program tailored to fit the needs, interests and concerns of rural Nevada tourism-oriented businesses and other activities.  For example, Bruce Rettig, president of Charter Advertising/Design, Inc. of South Lake Tahoe, will describe effective strategies for communicating a brand in his presentation “Say It with a Logo,” and David Bobzien, an interactive advertising expert with the Sparks agency Fuze, will explain how to make a Web site more user-friendly to hold visitors’ attention.

“Everyone who attends Rural Roundup will gather information about current trends in marketing, publicity, Web site design, research and developing new tourism attractions that will be very useful in running their business, organization or other activity,” Maland said.  “It’s the only annual conference devoted to rural Nevada’s tourism industry.”

To register or obtain more information, visit or call 1-800-237-0774, menu option 2 or 775-687-4322.

Delegates will arrive April 2 and register at the Elko Convention Center, then enjoy a walking tour of Elko starting at the Western Folklife Center, a focal point for ranching and cowboy culture, and concluding with a welcome reception at the Northeastern Nevada Museum. Elko is an outdoor adventure center and home to the National Cowboy Poetry Gathering, National Basque Festival and other events.

Featured programs April 3 include “You’ve Got a Web Site, Now What?” and concurrent sessions on “Getting Free Press,” “Research for Rural Nevada,” “Sprucing Up Your Web Site” and “Connecting with Your Customer.” After breaking for lunch and a game of Nevada Jeopardy, delegates will attend afternoon concurrent sessions on “ and You,” “Say It with a Logo,” “Heritage Tourism: Product Development and Marketing” and “How to Tell Your Story.” Holding concurrent sessions enables delegates to attend four presentations.

The day’s final program, “Welcoming the International Visitor,” will be followed by a Nevada wine tasting, dinner and presentation of Excellence in Tourism awards for exceptional contributions of rural tourism volunteers. A breakfast session on “Working with State Agencies” April 4 featuring the Department of Transportation, Nevada Division of State Parks, Nevada Department of Cultural Affairs, Nevada Commission on Economic Development, Nevada Commission on Tourism and the lieutenant governor’s office will conclude the conference.