CARSON CITY, Nev. — The Nevada Commission on Tourism’s annual Rural Roundup conference kicks off Wednesday, April 2, in Elko, with a walking tour of the historic Western town. Delegates will spend three days in Elko learning about issues and trends relating to tourism and experiencing a slice of Elko life.

The annual conference delivers a program tailored to fit the needs, interests and concerns of Nevada tourism-oriented businesses while shining the spotlight on the hard-working individuals who keep the industry running in rural Nevada.

“This year’s program includes everything from logo and Web site design to how to work with state agencies,” state tourism Director Tim Maland said. “But the highlight is really the interaction of colleagues who may only be able to share ideas with each other once a year and the opportunity to recognize those dedicated individuals who are on the front lines of welcoming visitors to our state.”

Delegates will arrive April 2 and register at the Elko Convention Center, then enjoy a walking tour of Elko starting at the Western Folklife Center, a focal point for ranching and cowboy culture, and concluding with a welcome reception at the Northeastern Nevada Museum. Elko is an outdoor adventure center and home to the National Cowboy Poetry Gathering, National Basque Festival and other events.

The conference will feature presentations such as “You’ve Got a Web site, Now What?”; “Getting Free Press”; “Connecting With Your Customer”; “Welcoming the International Visitor”; and “Working With State Agencies.” Entertainment will include Basque dancers and a special appearance by famed cowboy poet, and Elko resident, Waddie Mitchell.

For more information on the Rural Roundup conference, visit www.ruralroundup.com, or visit www.TravelNevada.com for more about travel and tourism in Nevada.