Carson City, Nev. (May 7, 2014) – The Nevada Commission on Tourism (NCOT) recently revealed its spring/summer integrated marketing campaign, which continues to bring the state’s diverse offerings to life through various multi-media platforms. This includes exciting new website enhancements, updated digital and television advertising and a robust visiting journalist program. Through a variety of enhanced content delivery and social media channels, Nevada is targeting its campaign to Millennials and Young Gen X travelers.
“We are thrilled to begin our second year of marketing under our new brand,” said Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs. “Since introducing ‘A World Within. A State Apart’ and our ‘Don’t Fence Me In’ philosophy, we’ve seen terrific response from travelers with increases in spend, length of stay and visitor dispersal throughout the state.”
Audiences responded well to the fall 2013/winter 2014 advertising and the freedom implied by “Don’t Fence Me In,” exceeding previous NCOT commercials with an intent to visit 48 percent versus 29 percent from previous campaigns. Additional campaign results show a 28 percent increase in search demand within the target markets during the campaign flight, compared to a 17 percent increase the year prior. The commercial was viewed 6.6 million times on YouTube.
A brand survey conducted during the fall/winter campaign indicated strong recall and awareness of Travel Nevada’s online advertising by key audiences, with 49 percent of 25 – 34 year olds recalling the digital ads.
For more information on Travel Nevada, visit our website, like us on Facebook, follow us on Twitter and Instagram.