CARSON CITY, Nev. — Following its transformation into an integrated marketing agency, the Nevada Commission on Tourism and research firm TNS Global have developed a new way to measure the return on investment and campaign effectiveness for a total advertising and public relations campaign, dramatically changing the way that destination marketing organizations (DMOs) will value their efforts moving forward. 

CARSON CITY, Nev. - The Nevada Commission on Tourism (NCOT) along with Gov. Brian Sandoval today encouraged Nevadans to “Discover Your Nevada” through a summer travel campaign designed to educate residents about the state’s unique treasures and, ultimately, plan a Nevada getaway.

CARSON CITY — The Nevada Commission on Tourism (NCOT) has awarded $985,146 in grant funding for projects throughout rural Nevada designed to increase travel to those areas, Lt. Gov. Brian Krolicki announced Wednesday at the commission's quarterly meeting. Among the unique proposals approved by the commission are a social media “selfie” scavenger hunt contest in the state’s central/southern region as well as a project to promote the ParaLong Drive World golf tournament for golfers with disabilities.

Campaign to feature new advertising flights, increased social media engagement and website enhancements.

Nevada Commission on Tourism announces VolunTourism Award winners at Rural Roundup conference, May 1 in Ely. 

Nevada Commission on Tourism’s annual rural marketing conference runs from April 30 to May 2 in Ely.

Nevada Commission on Tourism reports 136 percent increase in international
media value in 2013 vs 2012

TY 2013 return on investment increases from $19:1 to $22:1

The Nevada Commission on Tourism has awarded more than $400,000 in grants to the state’s rural areas to support tourism efforts, Lt. Gov. Brian Krolicki, NCOT chairman, announced today.