The Silver State played a major role in the development of nuclear weapons.

As Nevada enters what appears to be another record-breaking ski season in the Sierra Nevada, the Nevada Commission on Tourism (NCOT) is launching an ad campaign geared at winter enthusiasts in several key markets, Lt. Gov. Brian Krolicki announced today.

Top leaders from the Corporation for Travel Promotion are among the tourism experts scheduled to speak at the Nevada Governor's Conference on Tourism.

Nevada’s top tourism professionals will discuss economic issues and important topics facing tourism in 2012 at the Governor’s Conference on Tourism Nov. 29-30 in Las Vegas, Lt. Gov. Brian Krolicki, chairman of the Nevada Commission on Tourism (NCOT), said.  The conference, celebrating NCOT’s 27th year, also will focus on the state’s new branding campaign, social media and much more.

Nevada will host 18 contestants from all over the world who are competing in the Miss Chinese Cosmos Semi-Finals, Lt. Gov. Brian Krolicki, chair of the Nevada Commission on Tourism, announced today.

Nevada’s resort hotels have much to offer beyond the gaming floor. From the themed properties of Las Vegas to the classic retreats of Reno and Lake Tahoe, visitors can find the perfect spot to relax, dine and be entertained.

Nevada has extraordinary highways, some with intriguing nicknames, some with astounding claims to fame and some that are just downright quirky.

Nevada’s history is rooted in the Wild West, from cowboys and Indians to train robberies and silver and gold mines. Though much has changed over the decades — Nevada now draws around 50 million visitors each year and attracts international audiences — much of the state’s allure still is found in its western heritage and wide-open spaces.