Press Room

Land Rover and Nevada Commission on Tourism Join Forces to Present One-of-a-Kind G4 Challenge Nevada

Feb 13, 2008

CARSON CITY, Nev. – Land Rover North America and the Nevada Commission on Tourism announced today that this year’s Nevada Passage will serve as the national selection event for the 2008/2009 Land Rover G4 Challenge.

Twenty athletes from around the nation will travel throughout Nevada competing in driving and outdoor adventure activities designed to test teamwork and skills such as 4x4 driving, navigating, trail running, mountain biking and kayaking. The top two two-person teams from the national competition advance to the international selection event in early 2009, where one team will be selected to represent the United States in the final challenge in Asia.

“When we launched the Nevada Passage in 2005, our goal was to further establish Nevada as an outdoor hotspot,” Lt. Gov. Brian Krolicki, Nevada Commission on Tourism chair, said. “Land Rover, a brand renowned for outdoors and adventure, has selected Nevada as the nation’s lone location for this prolific, global competition, further solidifying this premier destination for adventurers, explorers and outdoors enthusiasts.”

Recognized as the one of the world’s top off-road driving and adventure events, the Land Rover G4 Challenge is held every two years with national selection events taking place in 18 countries around the world. This year marks only the second time the United States has participated in the global competition since the inaugural event in 2003. The new Land Rover G4 Challenge Nevada Passage will take place in May 2008.

For the first time in the event’s history, the Land Rover G4 Challenge will raise  funds for two world-class charity organizations:  the International Federation of Red Cross and Red Crescent Societies. The competition will culminate with the donation of a Land Rover on behalf of the winning team to their country’s national Red Cross or Red Crescent Society.

“Land Rover’s brand is synonymous with history and adventure, so it’s truly fitting for us to participate in the challenge,” Chris Marchand, executive vice president of marketing and sales for Land Rover North America, said. “We saw the Nevada Passage and Nevada’s array of adventure sports activities and driving terrains as the most desirable location for this exciting landmark competition.”

The Nevada Passage, first held in 2005, is the Nevada Commission on Tourism’s one-of-kind, annual made-for-TV event that is designed to highlight Nevada’s unique topography and showcase the vast array of adventure sports opportunities found throughout the state.

“We’re looking forward to taking the fourth Nevada Passage TV program to the next level and making it the national setting for this global event,” Tim Maland, director of the Nevada Commission on Tourism, said. “To partner with such a highly visible and respected brand as Land Rover will provide us with a greater platform to showcase our state’s incredible outdoor recreation opportunities.”

The competition is syndicated on national networks throughout the country and the hour-long show is seen by more than 2 million viewers each year. Past competitions have included events such as back-country skiing in the Sierra Nevada mountains, sand boarding near Fallon, kayaking on the Truckee River in downtown Reno and rock climbing in Red Rock Canyon, just outside of Las Vegas.
 
For more information on the Land Rover G4 Challenge Nevada Passage, or to apply to be a competitor, visit www.landroverG4challenge.com. For highlights and information on previous Nevada Passage competitions, visit www.nevadapassage.com.