Press Room

Largest Delegation of Chinese Journalists and Tourism Professionals to Tour Nevada

May 26, 2008

CARSON CITY, Nev. – The largest delegation of Chinese journalists and tourism professionals ever to attend the International Pow Wow tourism conference, held this year in Las Vegas, will explore Nevada beyond the famous Strip in pre- and post-conference tours, Lt. Gov. Brian K. Krolicki announced today.

“International Pow Wow is a major tourism marketplace attracting tour operators from all over the world,” Krolicki, Nevada Commission on Tourism chair, said. “Nevada has been at the forefront of marketing to Chinese travelers, and this year we will have the largest Chinese delegation ever to attend Pow Wow. This marks a significant milestone in our ongoing efforts in Asia.”

More than 30 Chinese delegates invited by the Nevada Commission on Tourism will attend Pow Wow, and more than a dozen of them are journalists representing some of China’s most widely read publications. Among the media outlets represented are Cosmopolitan, which reaches more than 600,000 readers; The Travel Channel, which airs in more than 400 Chinese cities; World Traveler Media; and Golf Digest.

“These media tours generate major news coverage for Nevada,” tourism Director Tim Maland said. “The coverage puts our state in front of the eyes of people who may never have thought about traveling to Nevada before. But when they read an article or see a TV program about the scenery, dining, entertainment and activities in Nevada, they begin to picture themselves here, and eventually make it happen through the travel professionals who are already educated on the travel products and services Nevada offers.”

The Nevada Commission on Tourism partnered with Asiana Airlines and Korean Air to invite this select group to Nevada and extend their stay before and after International Pow Wow. This follows a major agreement signed May 15, 2008, by the Chinese government and U.S. Commerce Department that allows Chinese tour operators to advertise U.S. destinations and officially permits Chinese travelers to visit the United States in organized leisure groups. It will also be the first media and trade delegation brought to the United States after this landmark agreement. The first officially organized leisure group will arrive in the United States on June 17.

The Chinese delegation to Nevada will be split into two groups; the first will tour northern Nevada Tuesday, May 27, through Saturday, May 31, before International Pow Wow in Las Vegas. The second group will take a similar tour of northern Nevada Thursday, June 5, through Sunday, June 8, after attending Pow Wow.

“We are proud to host these Chinese journalists and travel professionals through our cooperation with Asiana and Korean airlines,” Maland said. “Using worldwide partnerships, we are able to capitalize on their interest in Nevada and show them the beauty of Lake Tahoe, the thriving culture of Reno, the history of Carson City and Virginia City and everything in between.”

The tours start at Lake Tahoe where the group will tour the south shore region, including Heavenly Mountain Resort, before exploring the lake aboard the M.S. Dixie paddle-wheel boat. Then they’re off to the north shore for a tour of the Cal-Neva Resort and ending the day in Reno. They’ll spend three nights in Reno and tour Reno, Carson City and Virginia City.

For more information about the 2008 International Pow Wow in Las Vegas, visit www.powwowonline.com, and for information about Nevada, visit www.TravelNevada.com.