Press Room

NCOT Awards Rural Marketing Grants

Dec 29, 2008

CARSON CITY, Nev. – The Nevada Commission on Tourism awarded 81 grants Monday that enable Nevada’s rural communities to market their attractions and events to the world during its regular quarterly meeting, Lt. Gov. Brian K. Krolicki announced today.

The grants totaled $381,531 and will be distributed to rural communities and tourism entities to help fund their marketing efforts. The grants require matching funds or in-kind contributions from those entities.

“The rural grants program is a vital tool in our mission to attract visitors to Nevada and generate crucial income and tax revenue,” Krolicki said. “As the state faces a major economic downturn, we’ve had to make significant cuts to the commission’s budget. But we were able to preserve essential funding for these grants that enable our rural communities to market themselves to the rest of the world.”

The grants are the second of two funding cycles; the first cycle is awarded in June. Commissioners unanimously approved the grant recipients at their quarterly meeting in Carson City Dec. 29.

Among the grant recipients is the White Pine Tourism and Recreation Board for the printing of a Tri-County Ghost Town Guide. The $2,500 grant will allow the board to print a much-requested guide to the ghost towns in White Pine, Eureka and Lincoln counties, enticing travelers to extend their visits to the area and increase revenue for the counties. Another recipient is the Jarbidge Community Association for the Jarbidge Centennial Celebration. The $3,540 grant will help the community promote its centennial celebration with fliers and ads. The event is expected to attract more than 1,000 visitors to the remote corner of Nevada. Virginia City is also celebrating an anniversary this year – its 150th – and the Virginia City Convention and Tourism Bureau received a $7,500 grant to promote the three-day event, which local leaders expect to be the largest event ever put on by the historic town.

The Nevada Commission on Tourism requires stringent accounting and statistical analysis to evaluate the use of the grants and determine a return on investment.  For information about the commission, visit www.TravelNevada.com.