Press Room

Nevada Commission on Tourism Awards First Cycle of Marketing Grants

May 26, 2008

CARSON CITY, Nev. – The Nevada Commission on Tourism awarded more than $1 million in grants Monday that will help rural communities all across Nevada to market and promote events and attractions that draw visitors.

The grants are the first of two funding cycles with the second round being awarded in December. Commissioners unanimously approved the grant recipients at their quarterly meeting in Carson City June 30.  The grants require a match of either funds or work hours by the recipients.

“Tourism is Nevada’s No. 1 industry, and these grants are a vital investment in our rural communities that depend on visitors for their income,” Lt. Gov. Brian K. Krolicki, commission chair, said. “This is a way to help rural communities continue to generate income and tax revenue from travelers during these difficult economic times.”

The Winnemucca Convention and Visitors Authority was awarded $10,000 to expand its billboard campaign to out-of-state and out-of-area locations along major highways. Indian Territory, one of the state’s tourism territories, received $7,800 to design a Web site for the Stewart Indian Cultural Center in Carson City. The Nevada Bed and Breakfast Guild received $14,400 to promote the guild’s Web site, which is an in-depth guide to the “B&Bs” throughout the state. The grant also will pay for a print ad in Sunset Magazine.

“As a nation, we’re having to watch how we spend our money, so we thoroughly review the grant requests and approve those that will help bring more visitors to Nevada,” Nevada Commission on Tourism Director Tim Maland said. “Winnemucca’s billboard campaign is a perfect example of a tangible way to reach potential travelers who may be limiting their vacations to short day or weekend trips. It’s an example of knowing what can help attract tourists and promoting it.”

The Nevada Commission on Tourism distributed 130 grants in all and requires stringent accounting and statistical analysis to evaluate the use of the grants and determine a return on investment.  For information about the commission, visit www.TravelNevada.com.