Press Room

Nevada Commission on Tourism expands marketing in China with office in Shanghai while cutting costs

Aug 13, 2010

CARSON CITY, Nev. – The Nevada Commission on Tourism (NCOT) is expanding its promotion in the lucrative Chinese travel market to Shanghai, while cutting office operating costs countrywide 50 percent, Lt. Gov. Brian K. Krolicki announced today.

The new office, which opens in Shanghai Aug. 18, is in the heart of the city’s business district in the U.S. Commercial Center and shares quarters with the U.S. Commerce Department and other American tourism-oriented agencies. The six-year-old Beijing office moves to a smaller facility. The total cost of office space in China will be cut in half while the value and strength of NCOT’s representation will be multiplied.

“We wanted to aggressively expand promoting tourism to Nevada in Shanghai, China’s largest city anda major hub of commerce and culture, and we found a way to accomplish this goal and cut costs at the same time,” Krolicki, NCOT chair, said.

NCOT was granted the first license ever issued by the Chinese government to a U.S. tourism agency to advertise to outbound Chinese travelers in 2004 and opened an office in Beijing. Karen Chen, NCOT’s representative in China, will work with both the Beijing and Shanghai offices, each staffed with a fulltime representative for Nevada.

“The Shanghai office will give Nevada tourism a direct and affordable presence in China’s largest financial center, port and retail market and provide great opportunities to work with other U.S. partners to extend our reach,” NCOT Director Dann Lewis said.

NCOT has brought numerous Chinese journalists and tour operators to Nevada this decade to promote statewide attractions.