Nevada sales ‘blitz’ to attract more visitors kicks off National Travel and Tourism Week
May 26, 2009
CARSON CITY, Nev. — Six Nevada Commission on Tourism (NCOT) staffers will take to the road Monday for a western sales “blitz” during National Travel and Tourism Week to promote special travel deals designed to boost visitor numbers, Lt. Gov. Brian K. Krolicki announced today.
The sales team will visit travel agents, tour operators, AAA offices and other influential tourism industry representatives in Los Angeles, Phoenix, Sacramento, Salt Lake City, San Diego, San Francisco, San Jose and Seattle. Several tourism industry partners from around the state will accompany the staff members from NCOT’s Sales and Industry Partners department.
“We are deploying an experienced sales team to major West Coast markets most likely to send more visitors to produce revenue for Nevada’s tourism economy,” Krolicki, NCOT chair, said. “There’s no better time for fun in Nevada than now, because of the special travel deals at hotels, golf courses, shops, spas and entertainment venues throughout the state. It’s a productive way for NCOT to observe this year’s National Travel and Tourism Week, and a great way to attract more visitors in this current economy.”
Embarking on the mission to the cities are:
- Los Angeles - NCOT Deputy Director Larry Friedman
- Phoenix – NCOT Domestic Sales Manager David Lusvardi and Joni Moss, vice president of the Nevada Wedding Association and vice chair of Las Vegas Territory
- Sacramento, San Francisco, San Jose – NCOT Rural Programs Manager Christian Passink and Janet Jones, group sales manager for the Carson City Convention and Visitors Bureau
- Salt Lake City – NCOT Southern Nevada Representative Connie Mancillas and Convention and Tourism Manager Tom Lester for the Elko Convention and Visitors Authority
- San Diego County – NCOT Rural Grants Coordinator Kari Frilot and Nevada Indian Commission Executive Director Sherry Rupert of Carson City, chair of Indian Territory
- Seattle – NCOT International Tour and Travel Manager Carla Fisher and Nevada Silver Trails Chair Marvin Minnick of Pahrump, print production manager for R&R Partners.
The team will visit AAA offices that advise consumers about travel destinations, tour operators that bring groups of customers to Nevada and receptive operators who help with arrangements in the state. At each stop they will distribute USB flash drives that contain the new NCOT Industry Partners Newsletter, Nevada Magazine’s Events and Shows publication, a listing called What’s New in Nevada and an introduction to the new Web site, NV.Mobi, which makes travel information accessible by mobile phones and devices, a consumer newsletter and special spring travel packages. They also will hand out the Visitor Guide and fliers with information about special events and attractions.
Frilot and Rupert will visit six different tribes to exchange ideas and generate interest in attending American Indian events in Nevada throughout the year. Friedman will meet with a Japanese credit card company in Los Angeles to promote special Nevada travel deals for the company’s cardholders.
Fisher and Minnick will train AAA agents at the Bellevue, Wash., call center to provide Nevada information and meet with other AAA agents in Bellevue and Tacoma and a number of travel agencies recommended by Southwest Airlines Vacations. Lusvardi and Moss will work with the AAA Travel Call Center in Phoenix and other AAA offices that book travel to Nevada to ensure the best possible information is available.
Mancillas will promote Nevada’s attractions and deals with tour operators and motorcoach companies in Salt Lake City, a strong market for travel to Elko County and other points in eastern and southern Nevada including Las Vegas. Passink and Jones will promote Nevada’s special events and travel deals with tour operators, travel agencies and AAA offices in the Bay Area and Sacramento.
“Tourism is a highly competitive industry, and we need to be aggressive and never let up in our sales and marketing efforts,” Krolicki said. “Nevada is a destination that allows consumers to maximize the value of their dollars, and we must do all we can to boost awareness, attract more business and maintain our place as a leading destination.”
The sales blitz is NCOT’s second since December 2008, when economic challenges were escalating and the commission stepped up its already vigorous sales efforts.
National Travel and Tourism Week, May 9-17, is an annual observance by the U.S. Travel Association in Washington, D.C., that focuses on the industry’s contribution to the U.S. economy, which is worth more than $700 billion.