Nevada Tourism Department launches ‘Discover Your Nevada’ campaign to increase spring, summer travel
Mar 01, 2012
CARSON CITY, Nev. – The Nevada Commission on Tourism (NCOT) is challenging Nevadans to explore their own state with a multi-faceted “Discover Your Nevada” campaign, Gov. Brian Sandoval and Lt. Gov. Brian Krolicki announced today.
“We are fortunate to live in a fascinating state with so much history, intriguing geography, unexpected adventure, and world-class entertainment and culture,” Sandoval said. “I’m inviting my fellow Nevadans to explore our state this spring and summer and discover lands beyond their own backyards.”
The governor will explore the state this spring, embarking on several short road trips to places off the beaten track. Among his destinations is the ghost town of Rhyolite near Death Valley, Valley of Fire State Park near Lake Mead, the ruins of Fort Churchill near Yerington, and the mysterious town of Rachel on the Extraterrestrial Highway.
“I’ve traveled throughout the state and there are still places that amaze me,” Sandoval said. “I’m looking forward to re-discovering some of my favorite spots and perhaps even finding some new favorites.”
The governor’s road trips are part of NCOT’s “Discover Your Nevada” campaign, which also includes a contest to name Nevada’s Treasures. Residents will be invited to vote on their favorite destinations in each territory of the state – Reno-Tahoe, Las Vegas, Silver Trails, Pony Express and Cowboy Country – whittling down the selection until the No. 1 attraction in each territory is decided by voters. Travel packages with reduced pricing will be listed on NCOT’s website to entice residents to visit the winning locations.
“Travel is the No. 1 contributor to our state’s economy, and when we can increase the number of travelers dining in roadside restaurants, buying tickets to shows, visiting museums and staying in hotels, our entire state sees the benefits,” Lt. Gov. Brian Krolicki, NCOT chair, said. “This campaign is an example of Nevadans helping Nevadans by doing something they do every summer anyway: travel.”
The campaign kicks off March 1 and will continue through Memorial Day Weekend. Nominations for “Nevada’s Treasures” will be gathered throughout the first two weeks of March, with voting beginning March 19. For more information on the program and how to submit and vote on a favorite destination, visit www.DiscoverYourNevada.com.