Press Room

Ski tour will promote Reno and Lake Tahoe with lucrative Mexico tourism market

Dec 04, 2009

CARSON CITY, Nev. — A ski tour beginning Monday will bring travel journalists to Reno and Lake Tahoe for a week of skiing, shopping, entertainment and outdoor recreation to promote the region in the lucrative Mexico tourism market, Lt. Gov. Brian K. Krolicki announced today.

The familiarization tour, Dec. 7-12, will include five journalists from travel magazines and newspapers in Mexico City and Monterrey, a representative of Adnova, the company that promotes Nevada tourism in Mexico, and an official of United Airlines, which is flying the group to Reno.

“Mexico is the No. 3 largest international travel market for Nevada, and we are working to entice more visitors from this neighboring country,” Krolicki, chair of the Nevada Commission on Tourism (NCOT), said. “Travel stories and photos by journalists who have enjoyed first-hand the fun, excitement and natural beauty of Reno and Lake Tahoe are a great way to sway visitors.”

Hosting the tour are NCOT and tourism partners, including the Atlantis Resort Spa Casino, Circus Circus Reno hotel-casino, Mt. Rose-Ski Tahoe, Cal-Neva Resort, Spa and Casino, MontBleu Resort, Edgewood Tahoe golf course, Lake Tahoe Cruises, Heavenly Gondola, Heavenly Mountain Resort, Eldorado Hotel Casino Reno and the Silver Legacy Resort Casino.

“Reno-Tahoe is a destination that really sells itself, once the visitors arrive,” NCOT Director Dann Lewis said. “Many people are familiar with Las Vegas, but less aware of the vibrant new attractions and ambience of 21st century Reno and the exceptional skiing and snowboarding at 18 resorts around Lake Tahoe. Our job is to motivate visitors to come and experience what’s new and unexpected, and then to come back for more.”

The journalists represent Publitur travel trade magazine of Monterrey and four Mexico City publications: Milenio and Reforma newspapers and their respective Sunday tourism supplements TornaVuelta and De Viaje!, Deep lifestyle entertainment and tourism magazine and Bleu & Blanc tourism-focused magazine. Hotels and attractions provide complimentary lodging, meals, entertainment and activities for NCOT’s familiarization tours.

Tour activities will include lodging, dining and a visit to the Atlantis resort and spa, shopping at Legends at the Sparks Marina and The Summit malls, dining at Circus Circus, skiing at Mt. Rose, lake-view dining and lodging at the Cal-Neva and a tour of the hotel’s notorious tunnel where Frank Sinatra and Marilyn Monroe dashed to their cottages, dining, night-clubbing and lodging at MontBleu, an après-ski party at Edgewood, cruising Lake Tahoe on the M.S. Dixie II, riding the Heavenly Gondola to the mountain top for skiing, lodging at the Silver Legacy and dinner and the Holiday Ice Spectacular show at the Eldorado hotel.

Mexico ranks just behind Canada and the United Kingdom in the number of international visitors to Nevada.