Press Room

South Korean travel writers will explore Reno-Lake Tahoe, Carson City, Virginia City on NCOT tour

Feb 20, 2009

CARSON CITY, Nev. — Five travel journalists from South Korea will explore the Reno-Lake Tahoe area Feb. 22-26 on a Nevada Commission on Tourism (NCOT) tour designed to generate stories that attract visitors to Nevada, Lt. Gov. Brian K. Krolicki announced today.

The travel writers will visit Reno, Lake Tahoe, Genoa, Carson City and Virginia City during the four-day tour. They comprise the first South Korean journalists’ tour that NCOT has arranged for northern Nevada since the United States granted their country visa waiver status last November.

“South Korea is one of Nevada’s top international markets, sending us about 100,000 visitors a year,” Krolicki, NCOT chair, said. “Nevada needs to increase business from this lucrative market, and since South Koreans no longer need visas for U.S. travel, we should seize this ideal opportunity to attract them. There is no better way to promote Nevada than through journalists who experience our state and produce stories and photos seen and read throughout their country.”

Hosting the South Korean journalists are the Silver Legacy Resort Casino and Grand Sierra Resort and Casino for lodging, Harrah’s Reno Casino Hotel and Circus Circus Reno for meals, the National Automobile Museum for a tour, Harrah’s Lake Tahoe Hotel Casino for lodging, Heavenly Mountain Resort for snowboarding and riding the Gondola, Aramark’s Zephyr Cove Resort and Lake Tahoe Cruises for snowmobiling and cruising on the M.S. Dixie II paddlewheeler boat, Borges Sleigh and Carriage Tours for a sleigh ride and the Virginia City Convention and Tourism Authority for lunch and tours. The journalists also will explore downtown Reno and The Summit mall, Genoa, and sights in Carson City, including the state Capitol.

Accompanying the writers will be Sojung Lee, an NCOT tourism representative from Connect-Worldwide who promotes Nevada in South Korea, and Chris Chrystal, media relations manager. The tour will begin Sunday and conclude Thursday.

Journalists participating in the tour are Moonju Kim of The Korea Travel Information Times newspaper and four writers for travel magazines: Siwon Kim of AB Road, Soyoung Ju of Tour de Monde, Hyosun Lee of The Beetlemap and Kahwa Noh of Hana Traveler, sold at major book stores and distributed through Hana Tour, the No. 1 package travel agency in South Korea.

Bell Limo of Reno will transport the group.