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Rural Nevada tourism groups granted $643,797 for marketing projects

December 17, 2018

RENO — The Nevada Commission on Tourism (NCOT) approved $643,797 in grants to fund tourism marketing projects in rural Nevada, Lt. Gov. Mark Hutchison announced Monday. The grants will be distributed by the Nevada Division of Tourism (TravelNevada) through its longstanding Rural Marketing Grants program. Among the funded projects: a Nevada Powwow website and a “passport” for visitors traveling through Nevada Silver Trails Territory (south-central Nevada).

Rural Nevada holds many of the state’s most treasured historical and natural wonders; promoting travel to those areas is the purpose of the grants program. On Monday, 84 grants were awarded to nonprofit groups for tourism marketing projects that will result in overnight stays, ultimately increasing room tax revenue for the state. The Nevada Division of Tourism distributes grants twice a year. This recent distribution is the second for fiscal year 2019. 

Among the approved projects are the following:

  • A television advertising campaign to run spring-summer 2019 in the Reno area that will promote travel to rural communities along the Interstate 80 corridor was approved. Cowboy Country, an organization promoting travel to the northern area of Nevada, received a $20,000 grant for this “In Your Backyard” TV ad campaign. 
     
  • Nevada’s Indian Territory, an organization promoting cultural tourism throughout the state, was granted $12,000 to create a Nevada Powwow website that will promote powwow events and provide the state’s tribes with a strong web presence.
     
  • A $5,500 award was given to Las Vegas Territory, a tourism industry organization in the Las Vegas area, to bring Southern California tour operators to the region on a familiarization tour.
     
  • Nevada Silver Trails, an organization promoting tourism to Mineral, Nye, Esmeralda and Lincoln counties, received $12,000 to design, edit and print a Nevada Silver Trails passport that visitors can get stamped as they visit communities within the Nevada Silver Trails area. The project allows for an initial run of 7,500 passports and 10 to 15 stamp designs.
     
  • A $25,000 grant was approved for Pony Express Territory, an organization promoting tourism to communities along the U.S. 50 corridor, to run print ads in such publications as True West and American Road magazines.
     
  • Reno Tahoe Territory, which promotes tourism to Reno-Tahoe, received $15,000 for a digital marketing campaign in Southern California. The “Spring Loaded 2019” campaign will drive overnight stays during the typically slower spring season. 

Funding for the Rural Marketing Grants program does not come from the state’s general fund. The Nevada Division of Tourism receives three-eighths of 1 percent of room tax revenue as its operations budget. A portion of those funds is used to offer the Rural Marketing Grants Program. Grant recipients must provide a 50-50 match in funds or volunteer hours unless a waiver is approved. The Nevada Division of Tourism distributes the grants in the form of reimbursements to the recipients after the projects are completed and labor and funding details are documented.

For a look at the grant recommendations approved by the NCOT on Monday, click here.

The Nevada Division of Tourism is a division of the Nevada Department of Tourism and Cultural Affairs. More commonly known as TravelNevada, the Nevada Division of Tourism is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers. Operating within a performance-based budget structure, TravelNevada is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit TravelNevada.biz.

 

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