June 19, 2019
*Note: This news release was updated Sept. 3, 2019, to correct an error in calculating the total amount of grant funding awarded.
CARSON CITY, Nevada — The Nevada Commission on Tourism (NCOT) on Wednesday approved $1,348,425 in grant funding to 56 organizations supporting rural tourism. The Rural Marketing Grants program supports rural Nevada destinations in their marketing efforts.
“Rural Nevada is where visitors will find amazing state parks, cultural and historical sites and one-of-a-kind community events,” Lt. Gov. Kate Marshall, NCOT chairwoman, said. “It’s a great place for a road trip and outdoor recreation, and it’s something we want people to know about. We are proud to partner with rural Nevada to help promote these destinations through the Rural Marketing Grants program.”
Grants were awarded to nonprofit groups for tourism marketing projects that will result in overnight stays, ultimately increasing room tax revenue for the state. Travel Nevada distributes grants twice a year. This recent distribution is the first cycle for fiscal year 2020, which begins July 1, 2019.
Among the funded projects:
Funding for the Rural Marketing Grants program does not come from the state’s general fund. Travel Nevada receives three-eighths of 1% of room tax revenue as its operations budget. A portion of those funds is used to offer the Rural Marketing Grants Program. Grant recipients must provide a 50-50 match in funds or volunteer hours unless a waiver is approved. The grants are distributed in the form of reimbursements to the recipients after the projects are completed and labor and funding details are documented.
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