December 11, 2019
CARSON CITY, Nev. — The Nevada Commission on Tourism (NCOT) on Wednesday approved $301,575 in grants to promote tourism to the state’s rural areas. Funding goes to marketing projects that will result in overnight stays — and local tax revenue — for those communities.
“Tourism is vital to rural Nevada,” Lt. Gov. Kate Marshall, NCOT chairwoman, said. “The Rural Marketing Grants program helps drive visitation to our rural areas. Tourism not only boosts jobs, but sales and lodging taxes that go right back to the community to pay for roads, schools, and other municipal services.”
The Rural Marketing Grants program is administered by the Nevada Division of Tourism (Travel Nevada). This recent distribution is the second for fiscal year 2020, which began July 1, 2019 and runs through June 30, 2020.
Among the funded projects:
Funding for the Rural Marketing Grants program does not come from the state’s general fund. Travel Nevada receives three-eighths of 1% of room tax revenue as its operations budget. A portion of those funds is used to offer the Rural Marketing Grants Program. Grant recipients must provide a 50-50 match in funds or volunteer hours unless a waiver is approved. The grants are distributed in the form of reimbursements to the recipients after the projects are completed and labor and funding details are documented.
The Nevada Division of Tourism is a division of the Nevada Department of Tourism and Cultural Affairs. More commonly known as Travel Nevada, the Nevada Division of Tourism is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers. Operating within a performance-based budget structure, Travel Nevada is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit TravelNevada.biz.
Point of Interest Go››