You can’t miss this iconic landmark if you’re traveling along Virginia Street in Reno. In 1929, a contest was held to adapt a slogan for the original arch. The winning phrase, “The Biggest Little City In The World,” was branded on the arch and has been a Reno mainstay ever since.
The latest arch, which brightens the Reno night sky with red, white and yellow lights, was installed in 1987. It has been featured in many movies, including “Waking Up in Reno.” The original arch can still be viewed on Lake Street downtown.
Location of current Arch: Virginia Street @ Commercial Row, downtown Reno
Location of original Arch: Lake Street @ Mill Street (a few blocks southest of current arch, near Automobile Museum)